Here is a list of documents and videos which helps you to get an overview on what's possible
with SAP Hybris Marketing and S/4HANA Marketing CloudCampaign Management (aka Acquisition)
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- What's new in 1605?
- What's new in 1602/03?
- What is the difference between in-memory and traditional marketing software?
- Where can I get an overview on segmentation and target groups?
- How to do newsletters with subscriptions and personalized product content?
- How to design and send e-mail and SMS content?
- How to do A/B testing of e-mails?
- How to design and deploy landing pages?
- How to design landing pages for document download or follow-up appointments?
- How to do Facebook campaigns?
- How to analyze campaign success with Insights Dashboard (aka SBEE)?
- Best practice for modeling HANA views in segmentation
- How to use e-mail affinity scores for behavior-based sending rules?
| Marketing with buying probability: | |
Landing pages for document download | |
Geo marketing with segmentation | |